Guinness World Record for F 800 GS brothers

Two Canadian brothers have set a world record for their 18,000km journey around China on BMW motorcycles. Originally from Toronto, Colin and Ryan Pyle completed their epic motorcycle journey when they returned back to their starting point of Shanghai o…

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Husqvarna team takes the win in Australian Transmoto

A four-man team of Husqvarna riders entered the inaugural Transmoto 12 hour race at Buckenboura in New South Wales and came away with a superb victory, having led this marathon team enduro all day, from start to finish. …

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The fascination of BMW Motorrad for downloading

Here you will find the catalogues for the current BMW motorcycles, the accessories to go with them and BMW Motorrad rider equipment product information …

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The fascination of BMW Motorrad for downloading

Here you will find the catalogues for the current BMW motorcycles, the accessories to go with them and BMW Motorrad rider equipment product information. …

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Wearing intelligence

High-tech for your head – this is exactly what BMW Motorrad helmets are. And they’re allrounders – light, comfortable, aerodynamic and above all safe. …

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Managing BMW Motorrad Motorsport

Leon Haslam wasn’t the only new recruit to BMW Motorrad Motorsport for 2011, as the team also welcomed a new Motorsport Director – Bernhard Gobmeier – who speaks exclusively about his role within the team …

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World Superbikes return to Donington Park

Donington Park in the UK will host the second round of the 2011 World Superbike Championship on Sunday 27 March, which will mark the beginning of the 80th anniversary of motorcycle racing at the Leicestershire circuit. …

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The Tour of the Six Senses

Special motorcycles deserve special treatment and with the entire buzz’ surrounding the imminent arrival of the K 1600 GT and K 1600 GTL machines, every BMW Motorrad importer around the world has its own strategy and communication plan for the launch…

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Night of ‘La GS’

After a journey of more than 15,000 kilometres from Cape Town, South Africa, all the way to Paris, France, GS-riding adventurer Eric Massiet du Biest and his colleagues recently returned home from their Trans-Africa expedition to a heroes’ welcome at…

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Husqvarna at World Wok Racing Championships

Yes, that’s not a mistake, there really is a wok racing world championship event, and the sport is massively popular in Germany, having been developed by the celebrity TV host and all-round entertainer Stefan Raab. Quite simply, competitors jump on a…

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Making of – K 1600 GT and K 1600 GTL advertising campaign

The introduction of an exciting new model series such as the BMW K 1600 GT and K 1600 GTL brings with it an array of important marketing and communication activities, so that motorcycle fans understand and engage with the product, and are keen to disco…

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