- by Tom Wera
2013 BMW R 1200 GS Accolades
BMW Motorrad will once again proven itself during the internationally famous “Red Dot” awards that take place in Germany July 1. The Bavarian motorcycle manufacturer is a recipient for a Red Dot award in “Product Design 2013 Competition” for its all-new 2013 BMW R1200GS.
The R1200GS was the recipient of the red dot award for “outstanding design quality.” The new travel enduro was totally revised for 2013, offering the first semi-water cooled Boxer twin in the company’s 90-year history. The GS has been around for 32 years, and BMW has spent the last three years designing the 2013 R 1200 GS (for a video series on the BMW R1200GS’ development, click here).
Speaking of the red dot awards, BMW says they were first presented in 1955 and are one of the world’s most respected product design prizes. The jury of 37 internationally acclaimed design luminaries presents the award in recognition of outstanding achievement across the most diverse fields of creative endeavor. And the competition continues to hold considerable appeal, with a total of 1,865 independent designers and large companies from 54 countries putting themselves forward for the red dot award: product design 2013. In all, 4,662 entries were received in the 19 categories.
This won’t be the first time BMW Motorrad will take home Red Dot awards. Last year, the BMW AirFlow2 helmet and Husqvarna Nuda 900 R motorcycle (Husky was recently sold to Pierer Industrie AG, a holding company owned by the CEO of KTM) took the Red Dot awards for “Best of the Best classes.” BMW also took the design quality awards for its C 600 Sport and C 650 GT maxi scooters, the six-cylinder sport tourer K 1600 GT and the single-cylinder G 650 GS.
For 2013, BMW isn’t only excelling in the Red Dot awards for motorcycles; the BMW Group’s BMW M6 Gran Coupe, BMW 1 Series and BMW 3 Series Touring were recipients for “excellent design quality.” The awards will be presented at the Red Dot Gala, taking place in the Aalto Theatre in Essen, Germany on July 1. The guest list is expected to include more than 1,200 international figures from the worlds of industry, politics and media.
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